This article applies the principal–agent framework to the use of autonomous AI systems in digital markets. It examines the challenge of aligning AI agents with the interests of end-users, given that many systems may also reflect the objectives of developers, platform providers, or advertisers. These “shadow principals” create persistent information asymmetries and reduce user control....Read More
Artificial Intelligence technologies prompt several doctrinal shifts in competition law. For AI market governance, this means moving toward personalized enforcement. Rather than applying one-size-fits-all legal tests, regulators may need to tailor rules and liability standards by sector, by actor, or by the sophistication of algorithms in use. This approach requires greater transparency, context-sensitive oversight, and...Read More
Each country has distinct governmental and political systems, which reflect its unique approaches to digital regulation. Korea stands out for its proactive regulatory policies in the digital markets, including the field of artificial intelligence. Several enforcement agencies are responsible for digital regulation in Korea. Historically, these agencies have demonstrated both coordination and conflict in the...Read More
Each country has distinct governmental and political systems, which reflect its unique approaches to digital regulation. Korea stands out for its proactive regulatory policies in the digital markets, including the field of artificial intelligence. Several enforcement agencies are responsible for digital regulation in Korea. Historically, these agencies have demonstrated both coordination and conflict in the...Read More
